Semantic Web Mining for Intelligent Web Personalization

Semantic Web Mining is the outcome of two new and fast developing domains: Semantic Web and Data Mining. The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation. Data Mining is the nontrivial process of identifying valid, previously unknown, potentially useful patterns in data. Semantic Web Mining refers to the application of data mining techniques to extract knowledge from World Wide Web or the area of data mining that refers to the use of algorithms for extracting patterns from resources distributed over in the web. The aim of Semantic Web Mining is to discover and retrieve useful and interesting patterns from a huge set of web data. This web data consists of different kind of information, including web structure data, web log data and user profiles data. Semantic Web Mining is a relatively new area, broadly interdisciplinary, attracting researchers from: computer science, information retrieval specialists and experts from business studies fields. Web data mining includes web content mining, web structure mining and web usage mining. All of these approaches attempt to extract knowledge from the web, produce some useful results from the knowledge extracted and apply these results to the real world problems. To improve the internet service quality and increase the user click rate on a specific website, it is necessary for a web developer to know what the user really want to do, predict which pages the user is potentially interested in. In this paper, various techniques for Semantic Web mining like web content mining, web usage mining and web structure mining are discussed. Our main focus is on web usage mining and its application in web personalization. Study shows that the accuracy of recommendation system has improved significantly with the use of semantic web mining in web personalization.